"Your Press Pass"
Daily Illini campaign
Campaign developed and designed for the Daily Illini, independent student newspaper at the University of Illinois, for the 2011-2012 academic year. The theme chosen for the year was "Your Press Pass." This theme carried out a simple, yet effective design using and adapting the image of a press pass to deliver news about sports, special editions, features, and more.
Campaign included cohesive designs for: newspaper and online ads, promotional press passes, and newspaper box signage.